Type - Audience and Concepts

Audience Persona:

Emma is a seventeen-year-old girl living at home with her parents and in her senior year of high school. She is part of National Honors Society and enjoys helping out in her community. She currently does not have a job, but she is very active with school activities.

Emma was always a reader starting at a very young age. As she has grown, so has her taste in books. She has always been fascinated by sociology and psychology. Human relationships interest her greatly. She is the vice president of an outreach program that tries to help troubled families. She feels fulfilled from her work.

Emma is already filling out applications for colleges, and she is having a hard time declaring her major. She is torn between psychology, sociology, or just getting into the field of being a social worker. She plans on getting a job near her college to help her parents pay the bills. She has applied as a receptionist to several companies. When she does have extra time on her hands, Emma is either campaigning or helping her community.

Concepts

Shattered Hope

Shattered –to break into pieces
- to damage, impair, destroy, weaken, burst, crack, crush, ruin, splinter, wreck, fragment

Hope - the feeling that what is wanted can be had or that events will turn out for the best, a particular instance of this feeling, a person or thing in which expectations are centered: The medicine was her last hope.
- desire, believe, trust, anticipation, aspiration, faith, goal, gain, security, stock, life, wish, optimism, prospect, promise

Hopeful Fear

Hopeful – full of hope, expressing hope – promising a bright future/success/advantage
- assured, at ease, buoyant, calm, cheerful, comfortable, content, confident, eager, elated, enthusiastic, light-hearted, serene, trusting

Fear - a distressing emotion aroused by impending danger, evil, pain, etc., whether the threat is real or imagined; the feeling or condition of being afraid/concern or anxiety; solicitude/a specific instance of or propensity for such a feeling
- agitation, alarm, apprehension, anxiety, aversion, concern, doubt, distress, dread, nightmare, panic, scare, suspicion, terror, trepidation, worry, uneasy, shudder, shun, flinch, fret, falter, despair

Beautiful Agony

Beautiful - having beauty; having qualities that give great pleasure or satisfaction to see, hear, think about/wonderful; very pleasing or satisfying
- attractive, fair, lovely, pretty, alluring, angelic, appealing, divine, elegant, stunning, sublime, charming, classy, radiant

Agony - extreme and generally prolonged pain; intense physical or mental suffering/the struggle preceding natural death: mortal agony/ a display or outburst of intense mental or emotional excitement
- affliction, anguish, distress, misery, torment, torture

Type - Journal 01

This information was really interesting even though I have heard of all these processes before, but it was interesting seeing how it could function in a design oriented way. I like that it was focused towards designing and not just creative thinking.

Summary: This reading just talked about different techniques to focus thoughts and energy. The MindMap is a strategy that really just has you get all your thoughts out onto a piece of paper. I thought that was really useful because I could see how and where my thoughts connected.

ConceptMap: I hated this. It is a good idea in theory but it takes too much work to really be connected to process work.

FreeWrite: I used to love these in high school. It really helps me figure out where I want things to lead or how to solve a problem. I might use these more for the rest of my design projects

WordList: Kind of helpful, but I think MindMaps do the same thing, but in a better way. It is easier to lose connections when all your words are just in a list.

Phase One Research

Definitions:

Series - a group or a number of related or similar things, events, etc., arranged or occurring in temporal, spatial, or other order or succession; sequence/a set of successive volumes or issues of a periodical published in like form with similarity of subject or purpose.

Sequence - the following of one thing after another; succession/order of succession: a list of books in alphabetical sequence/something that follows; a subsequent event; result; consequence

Sign – a token; indication/any object, action, event, pattern, etc., that conveys a m

eaning/a conventional or arbitrary mark, figure, or symbol used as an abbreviation for the word or words it represents (this is a sign for electrical on and off power)

Index - something used or serving to point out; a sign, token, or indication: a true index of his character./ something that directs attention to some fact, condition, etc.; a guiding principle. (litter box is an index for a cat)

Symbol - something used for or regarded as representing something else; a material object representing something, often something immaterial; emblem, token, or sign./ a word, phrase, image, or the like having a complex of associated meanings and perceived as having inherent value separable from that which is symbolized, as being part of that which is symbolized, and as performing its normal function of standing for or representing that which is symbolized: usually conceived as deriving its meaning chiefly from the structure in which it appears, and generally distinguished from a sign. (symbol for love)

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Successful Bookjackets

Knowing your target audience. Use imagery that appeals to that demographic and also is a good representation of your book.

Legibility is important so the audience or potential audience understands the type used on the cover. Good contrast and effective style is helpful.

Images and image placement. The type and the image should flow together to make a cohesive design. They should not disrupt each other in an unpleasing style.

Harmony, balance, unity, synthesis, and refinement are necessary qualities the cover should have.

Designs:

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My 3 Books

1. 2. 3.

1. Hand with Care
2. Change of Heart
3. Picture Perfect

All three books are by Jodi Picoult and they are all dramas that have twists at the end.

Author Info:

Novelist Jodi Picoult makes her home in Hanover, New Hampshire. Picoult, who was awarded the New England Bookseller Award for fiction in 2003, has written over a dozen novels since 1992. She was born in 1966 and raised in Nesconset on Long Island, New York. Her very first story, titled "The Lobster Which Misunderstood" was written when she was only 5 years old.

Handle With Care

Things break all the time. Day breaks, waves break, voices break. Promises break. Hearts break.

Every expectant parent will tell you that they don't want a perfect baby, just a healthy one. Charlotte and Sean O'Keefe would have asked for a healthy baby, too, if they'd been given the choice. Instead, their lives are made up of sleepless nights, mounting bills, the pitying stares of "luckier" parents, and maybe worst of all, the what-ifs. What if their child had been born healthy? But it's all worth it because Willow is, well, funny as it seems, perfect. She's smart as a whip, on her way to being as pretty as her mother, kind, brave, and for a five-year-old an unexpectedly deep source of wisdom. Willow is Willow, in sickness and in health.

Everything changes, though, after a series of events forces Charlotte and her husband to confront the most serious what-ifs of all. What if Charlotte should have known earlier of Willow's illness? What if things could have been different? What if their beloved Willow had never been born? To do Willow justice, Charlotte must ask herself these questions and one more. What constitutes a valuable life?

Emotionally riveting and profoundly moving, Handle with Care brings us into the heart of a family bound by an incredible burden, a desperate will to keep their ties from breaking, and, ultimately, a powerful capacity for love. Written with the grace and wisdom she's become famous for, beloved #1 New York Times bestselling author Jodi Picoult offers us an unforgettable novel about the fragility of life and the lengths we will go to protect it.

Change of Heart

The acclaimed #1 New York Times bestselling author presents a spellbinding tale of a mother's tragic loss and one man's last chance at gaining salvation.

Can we save ourselves, or do we rely on others to do it? Is what we believe always the truth?

One moment June Nealon was happily looking forward to years full of laughter and adventure with her family, and the next, she was staring into a future that was as empty as her heart. Now her life is a waiting game. Waiting for time to heal her wounds, waiting for justice. In short, waiting for a miracle to happen.

For Shay Bourne, life holds no more surprises. The world has given him nothing, and he has nothing to offer the world. In a heartbeat, though, something happens that changes everything for him. Now, he has one last chance for salvation, and it lies with June's eleven-year-old daughter, Claire. But between Shay and Claire stretches an ocean of bitter regrets, past crimes, and the rage of a mother who has lost her child.

Would you give up your vengeance against someone you hate if it meant saving someone you love? Would you want your dreams to come true if it meant granting your enemy's dying wish?

Once again, Jodi Picoult mesmerizes and enthralls readers with this story of redemption, justice, and love.

Picture Perfect

Jodi Picoult's novels have been hailed as "engrossing" (People) and "addictively readable" (Entertainment Weekly). Now, the author of Salem Falls and Plain Truth examines the fault lines of a troubled marriage in Picture Perfect-an "unfailingly intelligent...undeniably literary psychological drama."(Booklist) "Picoult writes with an all-knowing and piercing eye. Hers is an important book from a talented writer we hope to hear from again and again." (Library Journal) To the outside world, they seem to have it all. Cassie Barrett, a renowned anthropologist, and Alex Rivers, one of Hollywood's hottest actors, met on the set of a motion picture in Africa. They shared childhood tales, toasted the future, and declared their love in a fairy-tale wedding. But when they return to California, something alters the picture of their perfect marriage. A frightening pattern is taking shape-a cycle of hurt, denial, and promises, thinly veiled by glamour. Torn between fear and something that resembles love, Cassie wrestles with questions she never dreamed she would face: How can she leave? Then again, how can she stay?

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Associated Word List

secrets, mystery, drama, love, relationships, honest, lies, passion, anger, fear, emotional, many point of views, joy, religion, family, medical, enigma, problems, thriller, affection, prejudice, caring, pity, concern, compassion, humanity, fidelity, frailty, mortal, bravery, soul, purpose, fortitude, devotion, weakness, angst, panic, anxiety, doubt, distress, nightmare, revulsion, suspicion, terror, jittery, courage, depressing, dismal, glum, morbid, pensive, pessimistic, troubled, wistful, empty, intense, dark, hopeful, wretched, wishful, prayer, trust, endurance, faith, frustration, suspense

Key Words:

Love - a profoundly tender, passionate affection for another person, a feeling of warm personal attachment or deep affection, as for a parent, child, or friend
Brave - possessing or displaying courage; able to face and deal with danger or fear without flinching/courage: a quality of spirit that enables you to face danger or pain without showing fear/fearlessness: feeling no fear
Frailty - wanting in moral strength, courage, or will; having the attributes of man as opposed to e.g. divine beings
Dark - gloomy; cheerless; dismal/evil; iniquitous; wicked/hard to understand; obscure
Hopeful - bright: full or promise/the feeling that what is wanted can be had or that events will turn out for the best
Distress - great pain, anxiety, or sorrow; acute physical or mental suffering; affliction; trouble/that which causes pain, suffering, trouble, danger
Humanity - the quality or condition of being human; human nature/the quality of being humane; kindness; benevolence
Mystery - anything that is kept secret or remains unexplained or unknown/any affair, thing, or person that presents features or qualities so obscure as to arouse curiosity or speculation/obscure, puzzling, or mysterious quality or character
Suspense - a state or condition of mental uncertainty or excitement, as in awaiting a decision or outcome, usually accompanied by a degree of apprehension or anxiety
Intense - acute, strong, or vehement, as sensations, feelings, or emotions/of an extreme kind; very great, as in strength, keenness, severity, or the like

Tone:

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To Suggest

to suggest that love is complex
to suggest that hope can survive in even the most dire of situations
to suggest that the weak can become strong
to suggest that life can be intense
to suggest that fear can be conquered
to suggest that secrets are kept 'til the end

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Quotes:

1."Vows are spoken/To be broken/Feelings are intense/Words are trivial/Pleasures remain/So does the pain/Words are meaningless/And forgettable" Depeche Mode - Enjoy the Silence

2. "Precious and fragile things/Need special handling/My God what have we done to You?/We always try to share/The tenderest of care/Now look what we have put You through..." Depeche Mode - Precious

3. "He never knew what to say... He wished he'd learned long ago how to put into words the feeling that if she was gone, if she ever left, he would cease to exist."

4. "Once you had put the pieces back together, even though you may look intact, you were never quite the same as you'd been before the fall."

5. "Torn between fear and something that resembled love, she wrestled with questions she never dreamed she would face: How could she leave? Then again, how could she stay?"

6. "To live is like to love--all reason is against it, and all healthy instinct for it." Samuel Butler

7. "Pain and pleasure, like light and darkness, succeed each other." Laurence Sterne

8. He who treads the path of love walks a thousand meters as if it were only one.

9. "Know that although in the eternal scheme of things you are small, you are also unique and irreplaceable, as are all your fellow humans everywhere in the world."

10. "You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty."

Mac is Not a Typewriter

What are the advantages of a multiple column grid?
- The user of a multi-column grid is able to align several elements and organize them so they create a cohesive design. Breaks up the space. Create A-Symmetry. Use different column widths. FLEXIBILITY

How many characters is optimal for a line length? words per line?
- 45 to 75 characters per line (66 is mid-range, multi-column 40-50 - type size can help) Really wide = more leading

Why is the baseline grid used in design?
- the bottom of every line of text (the baseline) falls on a vertical grid set in even increments all the way down the page / all the text on your page lines up across all the columns, creating a harmonious vertical rhythm

What is a typographic river?
- Spaces between words in a body of text that create a blank flow of space vertically

From the readings what does clothesline or flow line mean?
- A flowline is an invisible line that leads your eyes through the text. Justified text only and when there aren't enough characters per line
- Clothesline - elements that align across the spread

How can you incorporate white space into your designs?
- Grouping things, don't put text on edges, keep white space towards the outside

What is type color/texture mean?
- The density of text - changing with leading and boldness

What is x-height, how does it effect type color?

- Larger the x-height, the darker the color

In justification or H&J terms what do the numbers: minimum, optimum, maximum mean?

- When a body of text is justified, it creates uneven spaces between words to lengthen or shorten the line to make the margins even. Minimum refers to tight spaces, optimum is optically correct, and maximum has large spaces between words

What are some ways to indicate a new paragraph. Are there any rules?

- The first paragraph should not have an indentation if other paragraphs do. You can bold the first line, add color fields, change the leading of the first line, change the kerning, change size, style, and color.

What are some things to look out for when hyphenating text?

- Do not hyphenate more than one word in a line. Avoid hyphenations that create words with syllables. Avoid more than two in a paragraph. Don't end the paragraph with a hyphenation.

What does CMYK and RGB mean?

- These are color spectrum (additive and subtractive) Cyan, Magenta, Yellow, Black - Red, Green, Blue

What does hanging punctuation mean?

- It is when a quotation mark is not aligned in the body text, but is hanging just outside of it

What is the difference between a foot mark and an apostrophe?

- A foot mark is used for defining feet and is straight up and down. An apostrophe is angled and used to create conjunctions

What is the difference between an inch mark and a quote mark (smart quote)?

- Inches are vertical and quote marks are angled

What is a hyphen, en dash and em dashes, what are the differences and when are they used?

- En dashes are used to denote a time frame Monday - Friday (can't make on blogger) / Em dash - used for a pause or clause. It is the length of two dashes / A hyphen connects two words

What are ligatures, why are they used, when are they not used, what are common ligatures?

- Letters are joined as a single unit. fi, fl, ft, fffl, all these are combined onto one plate, they are not used with letters that fit on their own plate

My Flash

My Web

My Final Type Posters

Finally...

Sorrow

I have lost my flash drive, or left it in KC. So, I cannot post my final Type comps at the moment

Vis Con

I enjoyed the readings on the server. It gave me some ideas of how to represent my survey using typography. I thought that it was cool how you could make that visually interesting and get the point across. It doesn't have to be a bland pie chart. Unfortunately without my flash drive, the images will have to wait.