Josef Muller Brockmann is a man defined by words such as mathematical, minimalist, clean, and even throw in Bauhaus and International Style. He was born on May 9, 1914 in Switzerland. He could be described as “highly modern”. He was the founder of the tri-lingual journal, “New Graphic Design.” This journal explores graphics by placement, design, type, theories, societies, and cultures.
His work in 1951 focused around concert posters that really defined his style. His way of designing these posters expressed his truly mathematical mind and emotional detachment from his subjects and projects.
The GRID. Brockmann created a grid that specifies itself with columns and rows. Gutters and margins are also key components on this grid. Designs can occupy one module or several modules. Variations are never ending.
“I still reserve the right, at any time, to doubt the solutions furnished by the Modular, keeping intact my freedom, which must depend on my feelings rather than my reason.” Brockmann
The quote above illustrates problems that many graphic designers have with using a grid. They find that it limits creativity, and does not allow for larger processes to be displayed on the project. But, as you see above, Brockmann even denies using the strict guidelines of his very own creation for every project. He understands the need to break the mold and not be mathematical.
He published several works, such as, The Graphic Artist and his Design Problems, A history of Visual Communication, A History of the Poster, and Grid Systems in Graphic Design”. He has also won many awards. He died in Zurich in 1996.
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