Sunday, September 20, 2009

Adobe Representative



Adobe is the typography mogul of today and the hero of the future. They have been in the type industry on computers since 1982. They are most famous for their contribution to the type world with the introduction of PostScript. PostScript is a language that is used by laser printers and on graphic systems. It basically lets whatever is using it know how the text is supposed to look.

Another huge breakthrough occurred when Microsoft teamed up with Adobe Systems to create the OpenType format. This allows for a cross-platform file format. Macs and PCs can convert to the OpenType format and transfer to one another. This makes life so much simpler for the crazy designer. Adobe converted all of their fonts into this format for windows based PCs. Since Adobe has several programs that are linked together in their creative suite, and Microsoft has multiple programs that use fonts, and cross platform font format makes everything simple for everyday users and professionals. This format also allows character expansion, supports personalized layouts, and can be used with specific typographic controls.

Adobe has created some of its own typefaces including: Trajan, Lithos, Chaparral, Utopia, and Poetica. They teamed up with several designers to create these fonts.

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