3 Most Important:
Be Decisive - Everything in the design should be placed there for a reason. If it is just random or an afterthought, the cohesiveness of the design could break down.
Pick Colors on Purpose - Colors have meaning tied to them, they evoke certain emotions or conjure up certain images. A great color scheme can relate a certain message even before the design registers in the viewer's mind.
Be Decisive - Everything in the design should be placed there for a reason. If it is just random or an afterthought, the cohesiveness of the design could break down.
Pick Colors on Purpose - Colors have meaning tied to them, they evoke certain emotions or conjure up certain images. A great color scheme can relate a certain message even before the design registers in the viewer's mind.
1,2 Punch - This has to do with hierarchy and moving the eye throughout the design. If there is no movement, there is static. Boring.
3 Things I need to Practice:
Negative Space - I always try to fill the space and don't leave much balance with negative space. I am even having this issue with my book covers. I find it hard to create white space with images without seeming to frame the objects within the piece. I need to practice the flow of negative to positive space.
Type as Image - Regular schooling teaches you that type is informative and nothing more. Now, we are taught that it has form, space, and meaning. I need to practice really using my type as a dynamic design object in my art.
One Visual Voice - I am ok at this in one piece, but when I design a series I find this is really hard to do without making everything look the exact same.
3 Things I ignore
Be Universal - There are times when I will design something that I think everyone and their mom should understand, but many times designers are designing for a certain demographic. As long as you know they will get it, then I think you are fine. Trying too hard to get everyone to understand will muddle the message or make it too simple.
Create Images, Don't Scavenge - Maybe when I am out of school I will try to follow this more closely, but the heavy amount of hw and work we are expected to do leaves us little choice in where we can get our images. If the internet works, use it.
Type is Only Type When Friendly - Legibility is important, but sometimes type can be used as texture or image. This is when actual legibility might take away the purpose of the type.
No comments:
Post a Comment