Saturday, February 20, 2010

Bruce Mau

He is the Chief Creative Editor of Bruce Mau Design. He founded the studio in 1985. He also founded a studio-based postgraduate program that helps refocus and teach for the future of design. He designed the Zone Books. They were covers for a complex combination of critical thinking about urbanism by philosophers. The books also featured graphic elements that gave the tone for the books. His method of creating the cover was really about modeling a city and creating a map.

38. Explore the other edge.
Great liberty exists when we avoid trying to run with the technological pack. We can’t find the leading edge because it’s trampled underfoot. Try using old-tech equipment made obsolete by an economic cycle but still rich with potential.

I chose this because I feel sometimes that I am too limited by the computer or technology I am comfortable with. I would like to branch out and try new things and different ways of doing them.

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